Co-founder of Mexus CRM
Miguel Torres
Over 20 years helping SMBs in Mexico and LATAM organize and systematize their sales process. I write about sales discipline, method and the salesperson's mindset — what separates companies that sell by system from those that depend on a star rep.
Why I write this
In SMBs I see a lot of commercial indiscipline. The ones doing well often don't know what they're doing right and don't systematize it: they depend on a star rep — frequently the owner themselves. And almost no one understands that the sales process is much more than selling.
I write to change that: practical content on how to organize your process, systematize what your best rep does on instinct, and sustain discipline without turning it into bureaucracy.